Meet Sarah.
PhD, Mass Communication
University of Georgia
Master of Arts, Advertising
Bachelor of Arts, Telecommunication and Film
University of Alabama
Good marketing content answers questions, builds trust and provides the information users need to make informed decisions. For over 10 years, I have enjoyed working with businesses from a range of industries to create original content that speaks in a consistent voice across all channels.
I look forward to learning about your business and providing written content that helps you reach your goals!
Professional Experience
Senior Content Specialist at Campaignium Digital Marketing
Created website copy in collaboration with web developers and graphic design team.
Developed blog calendars based on keyword research and client goals.
Wrote blogs optimized with relevant keywords, headings, internal links, meta data and images.
Project management tools: Asana, Basecamp, Trello, Wrike
Google Workspace tools: Docs, Sheets, Slides, Forms
Web content and development tools: Flowmapp, GatherContent, Shopify, Slickplan, WordPress
Social media tools: eClincher
Email marketing tools: Campaign Monitor, MailChimp
Assistant Professor of Marketing at Missouri State University
Taught courses in Advertising and eMarketing.
Led student service learning projects for local nonprofit organizations.
Served as faculty advisor for the student chapter of the American Advertising Federation.
Love of Music
In addition to content marketing, I have performed off and on as a singer-songwriter since the age of 13. Local performances in the Springfield, Missouri area have included Artsfest, Cider Days, First Friday Artwalk and student recitals with Conservatory of the Ozarks.
Words and Music by Sarah M. Smith